A large number of new blogs go online everyday. This explosive growth raises the question: Should you start a blog for your business? I believe you should as this becomes an effective marketing tool. Like any other marketing tool, blogs are most effective when used properly. What you are reading now – Nairahost Blog – is an example of a blog.
Aside from generating new sales leads, blogging also offers the following potential benefits.
- A blog creates a platform for you to engage with both existing and potential customers in a direct, informal, no-pressure way. You can use blog to communicate the strengths of your product or service, the expertise of your top executives and the breadth of your company’s experience in ways that traditional marketing and advertising won’t allow. This can inspire customer loyalty.
- Blog is collaborative nature. As such, it can can help you gain insight into customers’ needs and interests. This information can be used to develop new products or services or fine-tune existing ones.
- A blog can make your company appear more “alive” and approachable. A website promoting your products or services is an essential marketing tool. But a blog, in effect, gives your company a personal voice, which also can help boost customer loyalty.
Blogs cost little, if any, money. Some public blogging sites are free; others charge only nominal fees. However, you need to have a private domain name registered for your business blog as you will be interacting with your customers (both existing and potentials).
Blogs are often extremely easy to set up and update, with virtually no training required. If you already have a domain name and hosting account, you can create a sub domain and start from there. However, you can register a new domain and hosting account at Nairahost. If you need any help in setting up your business blog, you can drop us a mail and we would take it further from there.