Having a blog for your business is as important to your business as any other functions. If you still have a doubt as to the reasons why you should have a blog, you may need to read my previous post on this issue. Blogging should be seen as part of your organized online marketing campaigns and can be a very efficient and inexpensive way to reach your customers on a more personal level.
In the past few years, blogging has become a legitimate and even respected medium to reach the public. While you may use your email newsletters to talk about the products or services your company offers, blog posts can serve a variety of other important functions. Blogging is often more story-based in its content. So, by maintaining a professional and accurate blog about your company, you can become a trusted expert in your field, and help your customers and other industry professional put a face to your business.
Blogs also create a platform for you to engage in an open forum directly with your customers. This is definitely a valuable way of obtaining feedback about your business. A major upside to blogging is that it can dramatically improve your search engine rankings. The more blog posts you write and the more your customers comment on your posts, the more opportunities there are for search engines to pick up your content. So, what are you waiting for? Ensure you update your business blog regularly.